Our services
Food & Beverage Consulting
We provide end-to-end consulting services tailored specifically for the food and beverage industry. From concept development and menu engineering to operational audits and profitability analysis, our approach is hands-on and data-driven. We help cafes, restaurants, and food brands streamline operations, enhance customer experience, and position themselves for sustainable growth in a competitive market. Whether you're starting from scratch or looking to optimize, Mashoura offers the expertise and tools to elevate your F&B business.
Staff Training & Professional Development
We design and deliver tailored training programs to elevate the performance of your team. Whether it’s front-of-house service, kitchen operations, hygiene protocols, or customer interaction, we equip your staff with the skills and mindset needed for consistent excellence. Our programs are practical, engaging, and aligned with your brand standards, ensuring your team is confident, capable, and customer-focused.
We help F&B businesses find and recruit qualified, experienced professionals across all roles. From chefs and baristas to branch managers and waitstaff, we connect you with top talent that fits your business culture and operational needs. Our recruitment process is selective and efficient, saving you time while ensuring you build a reliable, skilled team ready to perform from day one.
Skilled Hiring
Ghost Shopper Evaluation
Our Ghost Shopper service provides a discreet, real-world evaluation of your business through the eyes of an everyday customer. A trained evaluator visits your restaurant, coffee shop, or retail outlet anonymously to assess key aspects such as service quality, staff professionalism, cleanliness, product presentation, and overall customer experience. After each visit, we deliver a detailed report highlighting strengths and pinpointing areas for improvement. This valuable feedback helps you maintain high standards, improve operations, and create consistently positive experiences for your customers.
Food Tasting & Quality Review
We provide expert food tasting services to help businesses evaluate the quality, presentation, and overall appeal of their culinary offerings. Our trained tasters assess dishes across key factors like flavor, texture, consistency, and visual presentation — offering clear, constructive feedback that supports menu development and quality control.
In addition, we offer professional courses and training programs designed to prepare individuals for careers as qualified food tasters in the F&B industry. These programs cover sensory evaluation techniques, culinary fundamentals, and communication skills, equipping candidates to deliver insightful, professional reviews that add real value to any food business.
Data Analysis for F&B Growth
Turn numbers into powerful strategies with Mashoura’s data analysis service. We help F&B brands uncover hidden trends, refine menus, and design smarter growth plans based on real insights. In addition, we use advanced data analysis to make informed decisions, optimise operations, and identify new growth opportunities. For instance, by studying a restaurant’s order history, we found that customers who ordered speciality coffees often paired them with desserts. By creating a “coffee & sweet” combo, the client not only boosted average ticket size but also reduced food waste from unsold desserts.