About Mashoura
Mashoura Business Consulting is your trusted partner for building smarter, stronger, and more profitable food & beverage ventures. We combine industry expertise with hands-on solutions to help restaurants, coffee shops, and retail outlets overcome challenges, optimize operations, and unlock growth.
From business planning and concept development to staff training, skilled hiring, food tasting, ghost shopper evaluations, and quality improvement — every service we offer is designed to create real, measurable impact.
We believe that every business has a unique story, and our role is to guide that story toward sustainable success. That’s why we work closely with our clients, under complete confidentiality, to craft strategies that match their goals, resources, and market realities.
At Mashoura, it’s not just about solving problems — it’s about creating opportunities, enhancing customer experiences, and ensuring you stand out in a competitive market.
Your vision, our expertise — together, we make it happen.
Meet Our Leaders
At Mashoura, our strength lies in our people. With a team of over 20 experienced professionals spanning business consulting, F&B operations, marketing, training, and quality control, we bring diverse skills and perspectives to every project. Each member plays a vital role in delivering the high standards our clients expect.
Leading this talented group is our leadership team, whose vision, expertise, and dedication guide Mashoura’s journey of helping businesses grow smarter and stronger.
Eyad Al Heneiti
CEO
With extensive experience in the Food & Beverage sector, Eyad has a strong track record of helping restaurants, cafés, and hospitality brands grow their market presence and profitability. He excels at developing high-impact business strategies, strengthening client relationships, and leading diverse teams to deliver exceptional results.
His expertise includes market analysis, menu engineering, competitive positioning, and operational efficiency, enabling F&B businesses to streamline processes, enhance customer experiences, and maximize revenue. Eyad’s dynamic leadership and deep industry insight make him a driving force behind sustainable growth and innovation in the F&B world.
Abdallah Abu Hazim
Business and Entrepreneurship Consulting
With eight years of expertise in business consultation, I bring a strategic and holistic perspective to helping companies grow. My background in accounting provides a solid foundation, enabling me to translate financial data into practical, actionable business strategies.
My Master’s degree in International Business Management and Entrepreneurship from Oxford Brookes University, UK, has equipped me with a forward-thinking mindset to innovate and navigate the complexities of today’s market.
I help companies streamline operations, boost profitability, and build a sustainable future. My goal is to be your partner in success, offering expert guidance grounded in both financial discipline and entrepreneurial vision.
Ahmad AbuHazim
Technology & Data Analysis Consultant
He has expertise in Artificial Intelligence and advanced technologies, bringing cutting-edge innovations and AI-driven solutions to the Food & Beverage industry. He holds a Master’s degree in Artificial Intelligence from the University of York and leverages his skills to help businesses transform their operations, improve efficiency, and uncover valuable insights through data analysis.
he specializes in helping businesses harness the power of data to uncover patterns, trends, and opportunities that drive smarter decision-making. Ahmad designs and implements advanced technology and AI solutions from optimising inventory and staffing to enhancing customer engagement and menu performance. His innovative approach ensures that businesses stay competitive, efficient, and ready for the future of dining.